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Spider-Man: Brand New Day Reportedly Earns $70 Million+ in Thursday Previews, Poised to Set All-Time Record

Business Geco July 31, 2026 3 min read

LOS ANGELESSpider-Man: Brand New Day has reportedly earned $70 million or more from its Thursday night previews, according to multiple industry reports. If the figures are confirmed, the film will surpass the $60 million Thursday preview record previously set by Avengers: Endgame, making it the biggest Thursday preview opening in box office history.

The reported milestone reflects enormous audience demand for Tom Holland’s latest Spider-Man adventure and positions the film for a potentially record-breaking opening weekend.


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A Historic Box Office Debut

Thursday preview screenings are often viewed as an early indicator of a film’s opening weekend performance. A preview gross exceeding $70 million would represent an unprecedented start for a theatrical release and place Spider-Man: Brand New Day ahead of every previous Hollywood blockbuster in preview earnings.

Because the figures are still based on industry reports, the final numbers will be confirmed when official studio estimates are released.


Beating Avengers: Endgame

Marvel Studios’ Avengers: Endgame previously held the all-time Thursday preview record with approximately $60 million, a benchmark that stood for years.

If Spider-Man: Brand New Day officially finishes above $70 million, it will establish a new record and become the highest-grossing Thursday preview in domestic box office history.


Massive Opening Weekend Expected

The extraordinary preview performance has raised expectations for one of the biggest opening weekends ever recorded. Analysts believe the film’s strong advance ticket sales, positive audience reactions, and worldwide popularity could propel it to a historic global debut.

The movie marks Tom Holland’s return as Peter Parker following the events of Spider-Man: No Way Home and has generated significant excitement among Marvel fans.


Why It Matters

Breaking the Thursday preview record would reinforce Spider-Man’s status as one of Hollywood’s strongest theatrical franchises while highlighting continued demand for blockbuster superhero films on the big screen.

It would also give Marvel Studios and Sony Pictures one of their most successful theatrical launches to date.


Conclusion

Spider-Man: Brand New Day is reportedly off to a sensational start at the box office, earning $70 million or more in Thursday previews. While official figures are still pending, the reported performance would surpass Avengers: Endgame and set a new all-time record for Thursday night previews.


Tags: Spider-Man, Brand New Day, Tom Holland, Box Office, Marvel Studios, Sony Pictures, Avengers Endgame, BusinessGeco, Spider-Man Brand New Day, Thursday previews, box office, Tom Holland, Avengers Endgame, Marvel Studios, Sony Pictures, opening weekend

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